Saturday, February 25, 2006

The AdSense Formula for Making Money

Author: Eric Giguere
I often get asked what the secret is to making money with
Google's AdSense program. This often comes from people who are
dreaming of setting up websites chock full of high-paying
keywords for particular niche subjects and then sitting back and
watching the money roll in. "What's the magic formula?" they ask
me. If they're non-technical, I point them straight to my book,
Make Easy Money with Google, and assure them that they'll learn
everything they need from it. They may think it's hard, but it's

But what about the technical people? By this I mean the people
who've already set up a blog or website, who have registered
domain names, who are comfortable with basic Internet
terminology and concepts. What is the "AdSense formula"?

The only AdSense formula that you need to know is this:

earnings = number of clicks * average price per click

This is what I call the Fundamental AdSense Formula because you
can derive almost every AdSense "secret" directly or indirectly
from this formula. Do you want to earn more with AdSense? You
have two ways of doing it:

1. Increase the number of clicks, and/or

2. Increase the average price per click

Your earnings will only go up if you do one or the other, and
ideally both. It's an obvious formula, yes, but it's amazing how
many people lose sight of it in their quest for increased
AdSense earnings.

Increasing the Number of AdSense Clicks

Increasing the number of times the ads on your site or blog are
clicked is the most obvious strategy. There are two general
strategies you can follow:

1. Increase the traffic to the site, and/or

2. Adjust the ads to make them more "clickable"

Getting traffic is hard and takes time, so don't look at it as a
quick fix. The best way to get traffic is to provide useful,
unique content and to rank highly in search engine rankings for
keywords related to that content. In other words, use standard
search engine optimization techniques. DO NOT "buy" traffic or
use "link farms" or other dubious techniques. Other tips for
getting traffic:

1. Publish articles, even free ones, with links back to your

2. Include a link to your site in the signature at the bottom of
your emails or in any forum postings you make (if the forum
allows it).

3. Participate in forums/groups related to the content of your
site or blog. The key is to participate, not lurk, and don't
just post messages promoting your site.

4. Add comments (relevant ones only, please) to other blogs, you
can usually link back to yours. (This won't help your search
engine rankings, but it may allow others who are reading those
comments to find your own site.)

5. Syndicate your content (trivial if you have a blog) and make
sure that the content is registered with syndication aggregators.

6. List your site in relevant directories.

Adjusting the ads is something you can do almost immediately:

1. Position the ads on the page in order to make them more
noticeable. Google even publishes a helpful heat map (see )
for AdSense publishers.

2. Choose the best AdSense ad format that works for your site.

3. Change the ad colors either to make the ads blend in with
your site or to make them stand out. Again, it varies depending
on the site.

is very strict about this, see the AdSense program policies
(found at ) for the

Increasing the Average AdSense Price Per Click

Increasing the average price per click you receive from AdSense
is the other strategy for increasing your overall AdSense
earnings. You can do this by:

1. Carefully targeting your content, and/or

2. Filtering out and avoiding low-paying ads

Content targeting isn't just about creating relevant, unique
content. It's also making sure that that content is written to
target the higher-paying keywords associated with a given topic.
This means:

1. Figuring out which keyword variations for that topic pay
more. Often the more specialized variations and phrases pay more
than the "generic" terms.

2. Ensuring that the keyword density of the content favors the
higher-paying keyword variations. See for an
example of well-targeted ads due to appropriate keyword density.

And to reduce the occurrence of lower-paying ads, consider these
two strategies:

1. Use AdSense's competitive filter mechanism to screen out the
ads that you don't want.

2. Show fewer ads on a page. The fewer ads you show, the more
the higher-paying ads get displayed and clicked.

Many publishers also report that their earnings increase if they
remove ads completely from pages with few or no clicks. Again,
the "less is more" strategy favors the higher-paying ads.

There's No Magic

As you can see, there's no magic involved to increasing your
AdSense earnings. The Fundamental AdSense Formula is easy to
understand, but that doesn't mean it's easy to apply the
formula. It takes time and effort to do it, just like most

About the author:
Copyright 2005 by Eric Giguere. Permission is granted to
reproduce the article in electronic newsletters or on websites
provided that the complete article text is included, unchanged,
and that neither the copyright declaration nor this license are
removed. This article was originally published at

Article Source: Eric
Giguere - EzineArticles Expert Author Eric
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