Saturday, February 25, 2006

Affiliate Marketing Website - How To Direct Target Traffic

Author: David Cooper
Affiliate Marketing Website - How To Direct Target Traffic

The World Wide Web is an incredibly large market place, and a
very tough one for any business to survive in unless you find
ways to direct target traffic to your website. We're going to
show how to target your main audience and bring them into your
website with a few cyber techniques that should translate into
increased sales for your business.

First, let's define the term 'target traffic'. Much like
shooting an arrow into the center of a target, your target
traffic is the core of your customer base, the people who are
truly looking to purchase your product if only they can find
your website. While many visitors may stumble upon your website
and pass through it, not all of them are interested in
purchasing your product. Weed them out, and what you are left
with is your target audience, otherwise known as your target
traffic. These are your true sales prospects, so you've got to
find a way to let them know you're here.

Now let's talk about search engines. Search engines such as
Google and Yahoo afford internet users a way to find what they
are looking for. All a potential customer has to do is type in a
few key words about the topic or item they are looking for and a
search engine will provide them with pages of websites that
contain at least some of that search content. Once they open up
a particular site, they become part of that site's target

Upon these search pages, websites will be listed from top to
bottom according to how closely they match the key words typed
in, and how much related content is found at their site. Since
online users typically only check out the first five websites
listed, you want your website up in that top five. That's
basically search engine 101. Now let's examine the two main
types of search engines and how they operate in order to put
your company in the top five listings and increase target
traffic flow into your website.

Organic Search Engines

Organic search engines operate mainly on the keyword system. The
key words a potential customer types into the search bar
determines what sites will be brought up for their perusal.
Simple right? This type of promotion for your website is
basically free, so how can you use it to your advantage and
direct more target traffic to your website? Enter keyword

Keyword articles are written about various subjects that pertain
to a common topic, with a selected target keyword or keyword
phrase strategically repeated throughout a certain percentage of
the article. For example, if your business sells ATV's, then
articles about ATV's, ATV clubs, ATV trails, and ATV accessories
would provide relevant information while at the same time using
the keyword 'ATV' repeatedly. Post these articles on your ATV
website, and search engines will automatically bring more ATV
target traffic to your door.

You can further expand your target traffic by posting your
keyword articles to E-zines that focus on your field of
interest, in this example the ATV sport. Readers of these online
magazines are already interested in ATV's, so getting them to
your website should be a breeze once they know it's there.

Further keyword article exposure can be gained by linking
agreements with other websites in your field of interest. For
example, you might want to agree to a little sponsorship of an
ATV club's website in order to have a direct link to your own
articles and sales pages. This is just one more way to reach
potential customers and drive target traffic back to your

It really doesn't matter what you're selling, just design your
articles around your product, post them on your website, and
submit them to E-zines that share your target traffic in order
to increase your sales.

Pay Per Click (PPC) Search Engines

Think of this type of search engine as paid advertising. You and
other online companies in the same line of business will bid
against each other for temporary ownership of the best keywords
and keyword phrases. The highest bidder will then have target
traffic sent directly to their website when the keywords are
used in that search engine, but you will pay your bid price to
the search engine company each time the keyword is used. This
will certainly increase your target traffic, and hopefully boost
your sales as well, but it also eats into your profit margin.

Which type of search engine participation is best for bringing
target traffic to your website? The quick answer is either one,
but it really depends on how large your operation is, how much
work you really want to put into increasing your target traffic,
and how much you feel you can afford to pay for it. For large
online businesses, PPC search engines are quite convenient, and
a large budget may more easily absorb pay per click fees.

However, organic search engines are basically free. All you need
do is come up with your keyword articles and you're sure to
increase your target traffic. And if you aren't sure you can
write your own keyword articles, there are companies with the
expertise to provide well written, inexpensive keyword articles
in the proper percentages to get you ranked high in the listings
without getting you thrown out for keyword over-saturation.

Either way, knowing how to use and manipulate both types of
search engines is a sure way to bring target traffic to your
door. The rest is up to you.

About the author:
David Cooper is the editor of the Affiliate Marketing Articles
Newsletter. David specializes in helping people achieve
affiliate marketing website success by offering real world tips
and strategies. Subscribe to his FREE newsletter at:
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