Saturday, February 25, 2006

3 Ways to Gain Traffic to your Website

Author: Sorna Devadas
You may all know about these methods in some way but let's take
a look at the 3 most reliable and efficient ways to boost
traffic to your website
in good time.

Being a web developer, I know how to build an attractive and
functional website that is worth more than the price charged to
the customer. If in my head it wasn't adding value, I wouldn't
bother trying to sell it. I soon realised that building the
website was only half of the challenge for my customers, and
gaining traffic was the next. The three main ways that we'll
talk about are paying for traffic, sending an email to your
mailing list (that itself takes time to build) and lastly to
joint venture with another website owner. This means they send
you traffic, and you split profits with them 50:50. You can use
software to track the number of hits produced from their

1. By buying traffic, you can target the people already looking
for your product. The biggest player here is Google. I'm sure
you know them well  For those new to this industry,
whenever you run a google search, the listings that show up on
the right hand side can be bought by anyone. You pay 5 cents and
upwards for each click. You can have traffic showing up to your
website 5 minutes after setting up a Google Adwords account.
Other search engines also offer this 'pay-per-click' (PPC)
service. The next step after paying for traffic is to monitor
results. You can track the number of hits from various sources
to focus on those that are producing sales. Let's say you had 4
different advertising sources producing a total in sales of $200
and you spent a total of $80. That's a profit margin of 250%. If
you were able to see that the $20 you spent with PPC advertiser
A produced 0 dollars in sales and the same for advertiser B.
Advertiser C brought in $20 in sales but advertiser D brought in
a whopping $180 in sales. That's 900% profit and you could then
focus your advertising dollars on that source to maximise
profit. Every type of advertising must have a tracking system
with strong accuracy.

2. Emailing a list is the next method that becomes your greatest
asset with time. There are no overheads and you can create a
huge rush of sales everytime you send an email. In a previous
article I mentioned that a signup should be between 10 and 33%.
That is the percentage of visitors you can expect to sign up to
a mailing list. By having autoresponders, you can attract these
visitors back to your website again. There's a good chance
they'll buy the second time around. If they leave, you can send
them another email to ask them to return and make them keep
returning until they eventually buy.

Knowing how often to send emails to your list is also important.
The key here is to add value and send regular free content.
Imbetween asking them to buy something, send something free that
is of value. Generally, once a month is an appropriate time
period between emails, or more often depending on your market.
Some people send emails three times a day and it works for them
but here's what works for my mentor so that's the best of my

3. Joint Venture.

The strategy is simple, other websites send out emails and place
strategic links on their website to attract visitors to your
website. YUou only pay them for the sales produced from any
clicks. Generally 50% of the profits is the best since it's an
equal share.

The key here is to make it as easy as possible for you JV
partner. Create emails for them, banner ads and any other
promotional material that will help them.

JV deals allow you to create a lot of traffic to your site in a
short period of time and for you to build your mailing lists
very quickly. You can receive JV support from all of the
established companies in the field you wish to enter if you
approach them correctly.

To find out more about how to do Joint Ventures and for more
powerful concepts, visit
Here I found a wealth of useful and free information with over
12 hours of video and a 120 page e-book. There's also a
comprehensive free course, that explains all about building your
own profitable websites.

About the author:
Born in Lithgow, Australia, I completed a Bachelor of Computer
Engineering Degree from the University of Western Sydney in
2001. I established Futurcom International, a website design and
development business that has built over 15 websites from simple
to complex in nature. I'm now focussing on building my own
online enterprises and am starting with affiliate marketing
money money
money money