Thursday, March 23, 2006

Pay Per Click Affiliate Programs

Author: Timothy Eisden

Millions are paying to get a ride on the Information Super
Highway everyday. Now, it is widely known that the Internet is
an accessible resource of many income-generating activities.
Whether you belong to a private sales company or you are just
interested in internet marketing, PPC affiliate programs can be
a powerful venue to make money from the Internet. A partnership
with an affiliate merchant is a win-win situation for the
merchant and the affiliate: sales are soaring because of
exposure and traffic while the affiliate is earning good cash.

To make things much simpler: the affiliate merchant provides a
strip of advertisement and pays you when someone clicks on the
ad's link. You can get a commission of $0.10 to $0.30 for every
click, but it sometimes it can go higher depending on your
merchant affiliate. Sometimes, merchants require a quota ($1.4
for every 1000 clicks). Plus, you can get discounts from your
merchant affiliates if you happen to like their products too.
You can just kick back and relax while your website is
generating cash. Sounds easy, doesn't it?

What is PCC Affiliate Program?

PPC means pay-per-click, wherein you get in partnership with an
affiliate company that literally pays you for every click. There
are actually two types of PCC affiliate programs - those who pay
a commission based on the number of clicks and the other based
on the sales. The pay-per-click scheme is much more popular than
pay-per-lead because the affiliate gets paid by just clicking
the ad, regardless of whether the visitor buys from the
affiliate merchant or not. Plus the chances of a visitor
purchasing something from the affiliate merchant are not really
that high.

In choosing an affiliate program, read the fine print carefully
- some pay-per-click programs get the ratio of the number of
people who went to your site and the actual people who clicked
on the ad. If you have a heavily targeted website, this can hurt
your earnings.

How do I start?

Of course, you need to have a website. Depending on your target
audience, choose the best affiliate merchant that is most
related to your topic. For example, your website is about
Carpentry then you can search for affiliate programs that sell
tools used in carpentry.

However, if you don't have a website, that's not a problem. You
can put up a content site about absolutely anything under the
sun like 'Taking Care of Dogs' or 'Decorating your own Home.'
But wait, its not over yet. We are faced by a dilemma - on how
to increase traffic! You first need to get internet surfers to
see your website, then the ad.

How do I increase my traffic?

First, design your website in such a way that it will attract
internet users. A user-friendly site is always recommended so
that the customers will know which one to click. Take into
consideration the look and feel of the advertisement. If it
doesn't look professional, most likely, users will just ignore
it. Place the ad on a strategic location - one where users can
see it clearly. Visibility of the ad is always important.

Another way is to post a link to your website in forums, web
communities, ezine articles or bulletin boards. However, this
method requires a lot of effort - that defeats your purpose of
getting easy money in the first place! The key is to do
something once and forget about it. It's like putting your
business on autopilot. To maintain you pay-per-click business,
be sure to track down site activity, so you are updated on how
much money you are making.

Can I make more money?

If you think you can go to the next level, you can try a
two-tier affiliate program. This gives you the power to recruit
affiliates. Other than the money you get from your website's
clicks, you will also get a percentage of what your affiliate
generates. Some companies give 30% to a soaring 50% commission
on all referral sales.

Remember, you should be able to manage and monitor your
affiliate program. If you can recruit more affiliates, then you
can get paid more without even moving a finger! Choose
affiliates that can most likely attract more internet users and
bring more traffic. You just have to know the right people.

About the author:
Timothy is the founder of, a
site that offers resources and information on online affiliate
marketing. He also runs the Online
Affiliate Marketing Blog
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