Tuesday, March 07, 2006

Six Tips For Successful Affiliates Marketing

Author: Edward Rizzo
Affiliate marketing has become increasingly popular in recent
years. Affiliate programs offer merchants the opportunity to
employ vast armies of sales people who only get paid for the
results they achieve. Many beginners to affiliate marketing can
also enjoy the fact that they can start an internet business
even if they only have a shoestring budget. Just about every
affiliate program I have been involved with and researched comes
complete with a website all ready set up to take orders. They
even come with sales letters and ads that you can use.

The rewards for affiliates are high also, and the skilled
affiliate marketer can earn many thousands of dollars a month.
This win-win situation has led to an explosion in the number of
affiliate programs that are available to the would-be marketer.
With this increase of opportunities has come many questions; how
do you go about choosing the right opportunity for you? What
qualities should you look for in a program and which gives you a
good chance of making a sustainable income?

Below are some tips that will help you to evaluate merchants and
their programs, and help you to avoid wasting time and money.

1. How Much Commission Does The Merchant Pay? This may seem
obvious, but it is very important that you know how much you can
expect to earn from a sale. There is no point in spending time
and money promoting a product that doesn't pay well. You could
end up spending more on marketing than you are likely to make on
sales. It is probably best to stick with marketing products with
a high commission value, unless you have found a niche market
where you can sell vast quantities of product, and make
substantial commissions on your volume of sales. I recommend
sticking with programs that offer at least a 50% commission.
Anything less and you'll be spending more on advertising than
what you'll make

2. How Much Traffic is the Merchant's Website Getting? Try to
discover the amount of traffic the merchant's website is already
receiving. Alexa.com could be a useful tool for doing this
research. If the website is ranked in the top 100,000, the
merchant is getting a good volume of traffic, and there may
already be too many affiliates. If it is ranked below 500,000 it
is either no good or it could just be a golden opportunity to
make some real money! Always research a merchant's product if
their website has a low traffic ranking. It may be a good idea
to buy the product yourself if you can afford to. Otherwise you
could do a search to find out if there are any adverse comments
about it on the internet. If all is well and the product is
good, you may have found a gold mine!

3. How Often Are Commissions Paid? Some merchants pay
commissions every week; some once a month, others only pay every
quarter. It is important that you know how often you can expect
a pay check if you are going to have financial control over your
business. Do you have the financial resources to continue to
market a product if you have to wait a long time before you get

It would also be wise to find out the minimum commission that
you have to earn before you get paid. Some affiliates don't send
your money until you accumulate a certain amount. What I like
are the affiliates that pay as soon as a sale is made. They are
the only programs I promote and recommend. I don't like to wait
for my money.

4. Does The Company Use Tracking Cookies? Many customers do not
buy on their first visit to a merchant's website. It is
important therefore that the merchant uses cookies on their
site, so that you get credit if the customer returns and buys at
a later date. Check out how long the cookies last. The longer
the cookies lasts; the better the chance of getting paid! I also
like to cloak the URL of my affiliates. This way the link is
changed and you are certain that you won't lose your

5. Does The Merchant Pay On Subsequent Sales? The best time to
learn about affiliate marketing is before you're in the thick of
things. Wise readers will keep reading to earn some valuable
affiliate marketing experience while it's still free.

Some merchants will only pay commission on sales that come
through customers visiting their site via a direct link from
your site. They pay you nothing for any subsequent purchases
that the customer makes if they visit the merchants site
directly. It is important that you get paid no matter what route
the customer returns by if you are to build a sustainable

6. What Promotional Resources Does The Merchant Offer? Look at
the type and quality of the promotional material that they
provide for there affiliates Do they provide articles or content
that you can use to promote them on your site or free guides,
special offers or samples? If the promotional resources are good
it is likely that the merchant will provide good support for
their affiliates. I also like to write my own ads for the
affiliates I promote.

Sometimes you will get a better response using your own ads. If
the affiliate program you are marketing has been around a long
time, it's likely all the ads that come with the program have
been seen over and over again. Fresh ads will have your reader
think it's a new product.

Affiliate marketing can be a very lucrative business and an
excellent starting point for anyone new to internet marketing.
Finding the right merchant can be a tricky business. The best
advice is to do your own research. Use the above questions as an
aid to finding a merchant that enables you to reach your
financial goals. You never know - You could strike gold!

About the author: Ed Rizzo's website http://www.dpdmarketing.com
reveals his inside secrets and sources that help him pocket over
$10,000 a month . To find out more about affiliate marketing
check out his DPD Marketing website

About the author:
Ed Rizzo has been involved with Internet Marketing for 10 years
and has written Internet Marketing Courses and articles related
to internet marketing and Home Based Businesses
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