Saturday, March 04, 2006

The Adsense Site Blue Print

Author: Darren Yates
A good money making Adsense site needs a number of elements in
place before it will succeed.

In the article below I discuss technical assets and techniques
you should be using. You should also consider the site design,
but that's a whole other article.

I've broken down the basics below -

1: Regular Content Updates

Ideally you are adding fresh, unique, keyword targeted content
to you site on a regular basis. Every few days at a minimum,
daily if possible.

The search engines will come back to your site more often, rank
it higher and in turn provide more traffic if you consistently
add fresh unique content.

A naturally growing site gets the search engines interested and
keeps them interested.

If you don't like to write or can't write then you can outsource
this chore to a third party.

On the other hand you can also use freely available articles
from the numerous article directories out there. This is not
ideal because the content is not unique and will most likely be
found on hundreds of other sites.

Another option is to use 'Private Label Rights' articles. These
are articles that you buy and use as starting point for your own
unique article. Essentially you re-write the PLR article. Don't
be tempted to use these as is, otherwise you may as well use the
article directories as your article source instead.

Which ever route you choose you should start with a good number
of pages on which to build.

You need to place your Adsense directly into the body copy of
each of your articles for the highest CTR (Click Through Rate).
My software Ad Injector can do this for you across hundreds of
pages fast saving you hours of time doing it by hand -

2: Rotate Your Content

It's fine consistently adding new content but if your homepage
stays the same you're seriously missing out.

You should endeavour to have content rotate on a daily basis on
your homepage. This gives the impression of a site update. You
can do this by hand or you can have a script on your site rotate
content. I know which I

would choose. :)

In fact I have a script that chooses a random article from the
hundreds on my site and posts it automatically to my homepage
for 24hrs before selecting a new article and doing the same
again for the next 24hrs.

In essence to both visitors and the search engines my site is
updated daily. :)

You can get this exact script as a bonus with Ad Injector.

3: RSS Feeds

To further make you site appear to update regularly you should
introduce a relevant RSS feed. I won't go into the details of
exactly what RSS is here. If you're not sure do a Google. :)

Basically you will get fresh relevant links appearing on your
site at regular intervals.

There are numerous site scripts available now to allow you to
show RSS feeds on your site. When you choose one make sure it is
either PHP, CGI or ASP. Don't use javascript!

The reason for this is that the above mentioned languages will
display the RSS feeds as HTML which the search engines read as

Javascript will be ignored! It does not convert the feed to a
search engine friendly format which the above languages will do.

If you are interested in a free RSS feed converter for your site
email me at the site below.

4: Place Your Adsense Ads

You must place your Adsense ads within the body of your article.
It's a proven fact that the area to the top right of the content
receives the highest CTR.

You can view the actual Google graphic indicating the 'Hotspot'
on the Ad Injector site -

Beyond the body copy the next two hotspots are across the top of
the page and down the left hand side. The two areas that Net
users naturally look to for a sites navigation.

5: Place Your Ad Links Ads

The Google Ad Links ads have been found to work best when placed
either above or below the site navigation, again either across
the top or down the left hand side.

A further boost can be had by 'blending' the look of the ads
with your site navigation. By that I simply mean having your
navigation match the ads in both font type, size and colour.

Many Adsense publishers have experienced a large boost in
revenue after blending all there navigation to match their ads.

6: A Site Map

This is very important. Without a good site map to which you can
add your newly uploaded content the search engines will never
know you are updating your site. They'll never be able to find
the new content without a link going to it.

Be sure not to forget to update your site map each time you add
new site content.

There you have it. That's a general overview of a working
Adsense site. Of course I haven't the space to go in to much
detail but I hope you found what I have revealed of use. ;)

About the author:
Darren Yates is the developer of Ad Injector. Unique software
designed to boost your Adsense profits and speed up Adsense site
creation. Sign up for the f.ree Adsense Mini Guide for more Adsense tips.
money money
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