Wednesday, May 10, 2006

Don't Get Caught With Google Adsense Click Fraud

Author: Kaval Patel

Many web site owners are getting their Google Adsense account
terminated when they have done nothing wrong to deserve the
punishment. Considering the money that they are getting from
Adsense, they would certainly want to get back into it, and no
wonder as the money that can be made over time is huge!

It is that same consideration why the Google Adsense click fraud
is thought of and why many people are getting into it.

Click fraud is the act of clicking on ads for the purpose of
costing the advertiser money. It is simply the same as paying
out cash for false leads. Many people website owners are aware
of this fraud and are sharing the same sentiment that this is
the one big problem that Adsense is facing.

How do you prevent being involved in this fraud?

Majority of web hosts are offering access logs. Once this is
offered to you, it is necessary that you hand it over to Google
as well. This allows them to look for any suspicious activity on
your site. Problems like this are very serious and giving it to
them is saying that you would want to help them in any way you
can in solving the problem.

It can also help if you have a click monitoring software. If you
do not have one yet, you should try and get one. There is
absolutely no major factor preventing you from having one
because most of this software is free.

As usual, all the information you have received should be turned
over to Google. This is showing Google that you too are fighting
against click frauds and that you are not a part of it.

Study your server logs and watch for any activity that seems
suspicious. Report anything that you may find odd, may it big or
small thing.

You may want to consider disabling ads for your own IP address
and local geographic area. This will certainly prevent accidents
and will not make Google mistake another user as you. You can do
through an htaccess file. This will avoid Google mistaking as
clicking on your own ads and be kicked out because of it.

Keep your Adsense off on pop ups and pop unders. Your ads should
not be displayed on content sites that promote illegal activity
or tampering of the legal rights of other people or business,
these include content that is considered adult and of a gambling
nature. If you think that you may be breaking this rule,
immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might
have clicked on your own as, whether accidentally or
intentionally. Or the times when you have done something that is
against the Terms of Service that they are implementing. Be
honest about anything that you may have done that is wrong.
Confessing is way better than Google learning about it
eventually. It would mean eventual termination and no getting
back what you have worked so hard for.

Do not tell your family or friends about Adsense on your
website. Chances are they may start clicking on them to help you
make money without you knowing it. They may be doing more harm
to you than help by trying it in the first place.

If ever someone you know chanced upon your Adsense, ensure they
understand that they cannot click on your ads under any
circumstances. It would be wise to brief them on important
things about Adsense and what not to do with them.

Most pay per click networks have different measures in hand to
protect website owners against click frauds. Other search
engines can track more than 50 data points, IP address,
browser's information, user's session info and pattern
recognition. They also have "systems" available that detects
fraud. Not to mention the specialized teams monitoring how
things are going and helping advertisers stop click frauds.

Google offers suggestion on how to avoid click fraud. Using
"negative keywords" can be used to keep your Adsense showing on
products and services that are in no way related to yours.
Consider adding tracking URLs to your links so you can track the
traffic coming from Google.

Do not be caught in the Google click fraud. Be aware and be

About the author:
Kaval is an Internet Marketer and actively trades the Financial
Markets. Owns www.InternetMark
money money
money money