Thursday, April 06, 2006

Driving Targeted Traffic To your Website

Author: Earl Williams

I guess everyone will agree if I said that obtaining enough
highly targeted traffic is the key to success in affiliate
marketing business. This method is proven to be effective if
you're promoting or reselling product or service online. One of
the best and most secured marketing strategies that affiliate
marketers can employ is the strategy of paying for performance.
This means that your investments are used only on results such
as additional sales and incomes.

In online marketing business like affiliate marketing, no
traffic means no sales. That's the reason why most affiliates or
webmasters easily shell out even big bucks just to get top
rankings on the search engines. Once you are promoting a product
or service in you web page, you need to have more visitors that
can be potential consumers to your products and services. This
is one of the fundamental rules to succeed in online marketing
business. Here, you just need to start and get it right and you
can do some things wrong but still manage to succeed. Don't ever
try to get it wrong because no matter how hard you work, you can
never find yourself on the way to success.

Let's take a practical example. Paying for performance could
mean giving a commission to a sales person only when new sale is
made. This strategy assures you real profit because you can
already compute the amount of money you have to spend for every
new sale made. Also, you can avoid spending any marketing bucks
because every cent you use up has either come from sale or will
generate a sale in the future.

And one of the proven and most efficient ways of acquiring sales
in affiliate marketing business is by drawing laser-targeted
traffic towards your web site and converting them to sales by
means of "Pay-Per-Click" Search Engines (PPCSEs).

PPCSEs like Overture can bring impressive sales because they
permit you to pay for performance by means of attracting
precisely targeted traffic to your niche. And this means people
or site visitors who are actively searching for what precisely
you are offering or selling. Overture's secret is to drive
laser-targeted traffic to your website by proposing or bidding
on keywords that are related to the product or services that you
are offering. And this strategy works this way: the more exact
the keyword is, the better results you'll receive and the less
you'll have to spend for each new sale.

Overture claims to be the Internet's best pay-per-click search
engine. It is the world's leading resource of
Pay-For-Performance search on the web. And what's more enticing
about Overture? When you advertise in Overture Premium Listings,
your site will absolutely appear in the leading U.S. search
engines like Yahoo, InfoSpace, MSN, Netscape, AltaVista, Lycos
and more. Plus, you can get the benefit of reaching more than
80% of active Internet users.

Overture drives targeted traffic by keeping you away from the
general keywords that are very common and usually come expensive
and by casting a wide net of laser-focused keywords that are
more targeted, not so expensive, and with high conversion rate.
I'll tell you, attracting laser-targeted traffic through
Overture is nothing but a "Win-Win" Situation.

Overture's strategy also allows your visitors to respond. And
what's important once you get your visitors to respond? Well,
you are given a chance to develop lifetime customers that will
patronize your product and will buy from you over an over again.
Bear in mind that one-time sales can't be a key in creating a
highly profitable business especially online. You can only
achieve this through PPCSEs like Overture, which gets your site
visitors to respond. And once it happens, you can constantly
market and sell your products to them.

Another tactic that Overture uses in order to gain
laser-targeted traffic is to have a "Back-Up Response" for those
who "almost bought" your product on the first visit. To
successfully realize this, you need to market and advertise to
them over and over again until you make them a new customer.
Offer them an incentive so that they'll allow you to advertise
to them over a certain time span by means of e-mail or post
mail. Here are some of the back-up responses, which you can use:
send a free e-mail newsletter, give a free catalog and offer a
promo or sweepstakes, which gives them the chance to win free

Other things that will surely attract lifetime customers to your
site are offering valued customer discounts, giving seasonal and
special offers especially to your repeat customers and any other
incentives to purchase. Don't get me wrong with this; the
abovementioned strategies can surely develop a trusted
relationship between you and your customers. Aside from
patronizing your products over their lifetime, they may even
refer others to you or to your site.


About the author:
Earl Williams makes it easy to build your home based business
and earn a substantial income. Learn how by visiting:
money money
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