Thursday, April 27, 2006

Making Money Online with Google AdSense

Author: Samuel Colon

Making Money Online with Google AdSense

Many marketing professionals are using Google to place targeted
ads in front of prospective customers.This is increasingly
effective due to the highly targeted nature of Google AdWords.
Google AdSense, the other side of the online advertising
equation, allows website owners to make money by provided
contextually targeted ads to their website traffic.

Providing targeted ads to your online visitors creates a better
user experience and communicates your knowledge of the audience
you serve. Google AdSense automatically delivers text and image
ads that are precisely targeted to your site and your site
content through the Google AdSense advertising system.

If you're involved with an affiliate program such as commission
junction, you know that signing up with, and maintaining
relationships with advertisers is a full-time job. With Google
AdSense, Google manages the relationships with advertisers for
you, making the process simple and easy to manage. Once you
place the appropriate code on your website, the AdSense program
requires basically no maintenance.

How You Make Money

When you display Google ads on your website, you create the
potential to generate revenue. Google places relevant
cost-per-click and cost per thousand impressions ads into a
real-time auction and lets multiple advertisers compete against
one another for displaying their ad.

The auction takes place instantaneously and when it's over
AdSense automatically displays the text or image ads that will
generate the maximum revenue for a given page, resulting in the
maximum revenue for a web site owner.

Ads Are Updated When Your Content Changes

Google AdSense technology analyses the content of your web pages
and delivers ads that are relevant automatically, no matter how
many pages of content your site may have. As your content
changes, Google's ads change to match.

Google Ads Can be Customized in Look and Feel AdSense allows you
to customize the appearance of your ads to fully match the look
and feel of your site. As of the writing of this article, Google
AdSense provides more than 200 colors and 24 pre-set color
palettes to choose from. Additionally, you can create and save
your own custom palettes using a point-and-click color selection
tool which is relatively simple to use. This ensures a
consistent user experience for those browsing your web site.

Track Your Earnings Online

The key to making money with Google AdSense is to monitor your
ad performance with customizable online reports. These reports
are available online and offer details regarding the number of
page impressions delivered, clicks, and click-through rate.

You can also track the performance of specific ad formats,
colors and pages, allowing you to spot trends quickly and

The reporting tool lets you group your web pages however you
want, so you can gain insight into your earnings by viewing
results by URL, domain, ad type, and category. When you spot
revenue trends, develop more content for your site in the areas
that produce the highest Google AdSense revenue.

If you are interested in getting started as a Google AdSense
publisher, just go to your web browser and type in Google

You'll find information about the program and a link to the
program registration form. Signing up is pretty easy. It only
takes a few minutes to apply online for both content and search
ads. Once you're approved, you simply need to log in to your
account, copy and paste a block of HTML code t into your
existing ad server or directly into any of your web pages.
Relevant ads start to appear on your web pages right away, and
you start making money from the first impression or click.

Be sure to evaluate the effectiveness of your program at least
once per week. Doing so allows you to determine what type of
content is driving the largest percentage of your online
advertising revenue. As mentioned previously, when developing
new content for your site, be sure to focus on the areas that
are driving the greatest ad revenue as indicated by your online
Google AdSense reports.

About the author:
My name is Samuel Colon, Online Business Man, the owner of , your online resource to make
money at home.If you are searching for a business opportunity so
you can work from home, or an online home based job or idea that
can help you change your career or generate extra income. Let us
help you. We have compiled a comprehensive list of opportunities
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