Friday, June 02, 2006

Adsense Secrets: Attracting More Clicks on Your Adsense Ads

Author: Ricky

More CTR (Click Thru Ratio) means more clicks on your Google
Ads. But, is CTR all about position and colors of your ads? No!
It's a lot more than that. CTR also depends upon the quality of
traffic, relevancy of ads, and even the subject of your website.
Let's get in detail:

Do you own a High CTR website?

Yes! CTR varies from Industry to industry too. It depends upon
the keywords you are using to make your web page. It has been
observed that more technical the topic is (but not necessarily)
less CTR it will give you (for example Search Engine
Optimization, Affiliate Network - exceptions are always there),
but still works if the Ad content is well written.

However, this is only one condition; there are many undiscovered
conditions that affect the CTR of keywords. At times, a
particular season also has an effect on the performance of
keywords. For example family of 'Turkey recipe' keyword is more
active around November and December only and a quite sluggish
rest of the year. It becomes really necessary to study the
behavior of keywords before starting a massive website of
Adsense around a topic.

Your Ads position and color: Old but very effective

Google heat map helps improve the CTR (Clicks Thru Ratio) of
your website by suggesting you the most converting areas for
your Adsense Ads. You can have a glance at the Google's Survey
that illustrates the ideal placements of ads on your web page.

The above link talks a lot about position and color. I would
like to leave this here and concentrate on other points.

Get targeted traffic - Most essential part

Traffic that is interested in your content (also called targeted
traffic) is interested in your ads too. Thus, there is every
likelihood that your ads will be clicked more frequently.
Targeted traffic means more CTR, more earnings, and enhanced ad
convertibility. On the other hand, the untargeted visitors are
not interested either in your content or your ads, so keep your
website's traffic targeted.

You can gather highly targeted traffic for your website by web
promotion strategy and effective optimization of your web page
structure. Effective web promotion strategy requires an
appropriate Anchor text and more back links from relevant
websites. And, to develop an effective web page structure, you
have to optimize your Title Text, internal linking of your
website, and most importantly your web content, in the best
possible manner.

Choose the Right Anchor Text for Back Link Campaigns

Choosing the right anchor text for back links promotes your
website to the traffic you exactly need from the search engines.
Choose the Anchor text that directly speaks to your visitors and
pulls the traffic that your web page requires. Targeted traffic
results in increased CTR of ads.

Help Google detect theme of your webpage

There are many on-page and off-page elements that affect your ad
relevancy. Better targeted ads increase both your CTR and EPC.
Use keywords in your Meta tags, Title text and inject them in
the first and last paragraph of your content. Also, wherever
possible, divide your article in headings and sub headings ( H1
and H2 ). After Title text, here is another chance for you to
dictate keywords to Google Mediabot.

Boost Relevancy Artificially - Use Google's Section

Now, you can enhance Ad relevancy by using Google's Section
targeting. Using this technique you can advise Google mediabot
about the areas of your content which should be considered or
ignored while matching the Ads with your content.

For more information on the same topic, visit:

Block Junk Websites and Competitor Websites from Showing
There are many junk websites that might be displaying
ads on your website. These websites steal the traffic from your
website and recycle it on their own Adsense ad blocks. Recognize
such websites and stick them in Adsense Competitive Ad filter.
Also, you can block your competitor websites using this
competitive filter.

This trick can sometimes double or triple your Adsense income,
augment user experience, and makes look your Google ads more
genuine. For more information about this tool, visit:

Read the article in more detail at:
Go-ahead and get the highest CTR keywords that exist on planet
earth for Adsense at

About the author:
Ricky, Adsense Expert at
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