Sunday, February 26, 2006

Top 10 ways to maximize your Adsense earnings

Author: Donald Richardson
I sometimes will come across sites that just make me cringe the
way they are using Adsense on their pages and wish I could reach
out and help them. Here are my Top 10 ways
to maximize your Adsense earnings


1. Use text ads only. It has been shown that text ads are more
effective than image ads. Personally, I don't use any ad-blocker
browser plugins, but in my mind, I automatically block out
anything that looks like an ad. That's the beauty of text ads,
they blend so nicely with your content, your reader may really
think it is another of your links.

2. Blend your ads. Take the time to use the color palate in
Adsense to blend your ads with your current site style. Your
users will thank you for this and so will your wallet. Take the
time to make the ad link colors the same as your page's.

3. Display only one ad block per page. Remember, without traffic
there is no revenue. Your visitors are there for your content,
not your ads. If you are running a blog, try to space out your
ads between articles.

4. Remove unnecessary links from your page. Remember your
visitors are there for your content, and you want them for their
ad clicks. Any link to an external site is a potentially wasted
ad click. Try to remove superfluous links and focus your
visitors attention firstly to your content, and secondly on your
ads.

5. Use channels to track your progress. Actively use Adsense's
channel feature to track different campaigns you may be running.
Experiment and compare your results over time.

6. Put at least one ad block above the fold. "Above the fold" is
the first portion of the website which is visible to the user,
without needing to scroll.

7. Use section targeting. If your pages are very long and
contain various different topics, Adsense sometimes has time
determining which would be the correct ad to place on your page.
Remember, we always want our visitors to see the most relevant
ad to what they are currently reading. Use section targeting to
divide the different topics on your page. As an example, section
targeting could be used to partition off different blog articles
on a home page.

8. Use Google's Heat Map. Read through Google's article on their
heat map and try to follow by example. They know their own stuff
best. try these advices

9. Use high paying keywords. If possible, use high paying
keywords
in your site. If there happens to be one portion of
your site which is focused on a high paying keyword, refer to
tip #7 and apply section targeting around that area.

10. Increase your traffic. Adsense is a numbers game. Simply
put, more traffic equals more money. Refer to my traffic
generation pages for tips on this

Top 10
ways to maximize your Adsense earnings


About the author:
marketing entrepeuner www.mytopways.com
Top 10 ways to maximize your Adsense earnings
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Some Things to Beware of When Joining An Affiliate Program

Author: Cherylin Gilad
Believe it or not, there are some aspects of becoming an
Affiliate to be wary of. It would be prudent to exercise some
caution in order to avoid the pitfalls.

Dear Internet Marketer:

I know it's hard to put a damper on your unbridled enthusiasm
when contemplating the enormous potential profits to be made as
an online Affiliate. It isn't the only way to make money on the
Internet, or even the most profitable, but when done properly,
it can certainly bring in significant sums of money.

Bear in mind one thing - you are not the only one trying to
promote the Affiliate program you have chosen to join. There are
others too who are now competing with you to sell that
particular product. One way to deal with this competition is to
beef up your promotion of this product but that will entail you
being more creative and aggressive in your marketing approach
than your competition. You may be unable or unwilling to put
forth the effort required to give you that competitive edge.

Also, I would be remiss if I didn't mention the possibility that
not every affiliate program is above board. There may be
instances where you get stiffed. Most affiliate programs are
honest and they will pay you your commissions but on occasion,
you'll come across a bad apple in the bunch. That's why you need
to conduct some research into the program you wish to join
before you actually sign up as an Affiliate. This is easily
accomplished online by researching any complaints that may have
been lodged. Another way to ensure that you get paid is to join
more than one affiliate program at the same time. If one turns
out to be dishonest, so be it. At least you will get paid on the
others.

Another drawback to being an Affiliate is that you can't have
others as your Affiliates. You will be working alone promoting
the programs you are affiliated with. Only when you have
developed your own products to market online can you get other
people to become Affiliates for you. But that's a whole other
topic of discussion.

All in all, I think the advantages of becoming an Affiliate far
outweigh the disadvantages, but when diving into it, you should
not do so with blind enthusiasm. Do your due diligence and the
rewards will be forthcoming.

To uncover more gems on how to build a phenomenally profitable
online business, check out the free online course with more than
11 hours of video instruction and e-books at
http://www.InternetProfitMentor.com

About the author:
Cherylin Gilad is an up-and-coming Internet Marketer. She is at
present working diligently on creating a website to showcase
what she is passionate about - alternative healing.
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The AdSense Formula for Making Money

Author: Eric Giguere
I often get asked what the secret is to making money with
Google's AdSense
program. This often comes from people who are
dreaming of setting up websites chock full of high-paying
keywords for particular niche subjects and then sitting back and
watching the money roll in. "What's the magic formula?" they ask
me. If they're non-technical, I point them straight to my book,
Make Easy Money with Google, and assure them that they'll learn
everything they need from it. They may think it's hard, but it's
not.

But what about the technical people? By this I mean the people
who've already set up a blog or website, who have registered
domain names, who are comfortable with basic Internet
terminology and concepts. What is the "AdSense formula"?

The only AdSense formula that you need to know is this:

earnings = number of clicks * average price per click

This is what I call the Fundamental AdSense Formula because you
can derive almost every AdSense "secret" directly or indirectly
from this formula. Do you want to earn more with AdSense? You
have two ways of doing it:

1. Increase the number of clicks, and/or

2. Increase the average price per click

Your earnings will only go up if you do one or the other, and
ideally both. It's an obvious formula, yes, but it's amazing how
many people lose sight of it in their quest for increased
AdSense earnings.

Increasing the Number of AdSense Clicks

Increasing the number of times the ads on your site or blog are
clicked is the most obvious strategy. There are two general
strategies you can follow:

1. Increase the traffic to the site, and/or

2. Adjust the ads to make them more "clickable"

Getting traffic is hard and takes time, so don't look at it as a
quick fix. The best way to get traffic is to provide useful,
unique content and to rank highly in search engine rankings for
keywords related to that content. In other words, use standard
search engine optimization techniques. DO NOT "buy" traffic or
use "link farms" or other dubious techniques. Other tips for
getting traffic:

1. Publish articles, even free ones, with links back to your
site.

2. Include a link to your site in the signature at the bottom of
your emails or in any forum postings you make (if the forum
allows it).

3. Participate in forums/groups related to the content of your
site or blog. The key is to participate, not lurk, and don't
just post messages promoting your site.

4. Add comments (relevant ones only, please) to other blogs, you
can usually link back to yours. (This won't help your search
engine rankings, but it may allow others who are reading those
comments to find your own site.)

5. Syndicate your content (trivial if you have a blog) and make
sure that the content is registered with syndication aggregators.

6. List your site in relevant directories.

Adjusting the ads is something you can do almost immediately:

1. Position the ads on the page in order to make them more
noticeable. Google even publishes a helpful heat map (see
https://www.google.com/support/adsense/bin/static.py?page=tips.html )
for AdSense publishers.

2. Choose the best AdSense ad format that works for your site.

3. Change the ad colors either to make the ads blend in with
your site or to make them stand out. Again, it varies depending
on the site.

Whatever you do, DO NOT ENTICE VISITORS TO CLICK THE ADS. Google
is very strict about this, see the AdSense program policies
(found at https://www.google.com/adsense/policies ) for the
details.

Increasing the Average AdSense Price Per Click

Increasing the average price per click you receive from AdSense
is the other strategy for increasing your overall AdSense
earnings. You can do this by:

1. Carefully targeting your content, and/or

2. Filtering out and avoiding low-paying ads

Content targeting isn't just about creating relevant, unique
content. It's also making sure that that content is written to
target the higher-paying keywords associated with a given topic.
This means:

1. Figuring out which keyword variations for that topic pay
more. Often the more specialized variations and phrases pay more
than the "generic" terms.

2. Ensuring that the keyword density of the content favors the
higher-paying keyword variations. See
http://www.MakeEasyMoneyWithGoogle.com/vioxx-lawsuit.html for an
example of well-targeted ads due to appropriate keyword density.

And to reduce the occurrence of lower-paying ads, consider these
two strategies:

1. Use AdSense's competitive filter mechanism to screen out the
ads that you don't want.

2. Show fewer ads on a page. The fewer ads you show, the more
the higher-paying ads get displayed and clicked.

Many publishers also report that their earnings increase if they
remove ads completely from pages with few or no clicks. Again,
the "less is more" strategy favors the higher-paying ads.

There's No Magic

As you can see, there's no magic involved to increasing your
AdSense earnings. The Fundamental AdSense Formula is easy to
understand, but that doesn't mean it's easy to apply the
formula. It takes time and effort to do it, just like most
things.

About the author:
Copyright 2005 by Eric Giguere. Permission is granted to
reproduce the article in electronic newsletters or on websites
provided that the complete article text is included, unchanged,
and that neither the copyright declaration nor this license are
removed. This article was originally published at

Article Source: http://collegefreak.net

www.MakeEasyMoneyWithGoogle.com/adsense-formula.html. Eric
Giguere - EzineArticles Expert Author Eric
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